Vento a Favore.
Modena, Italy · sales copy written in Italian
An Italian company that exports? →
The first reading · €39

Ten observations, in two days, on your Italian pages.

Before having something written by somebody you do not know, it is reasonable to want a small test first. The first reading is that test: we look at the Italian pages your company has already published and come back with ten concrete observations, each one with the sentence as it stands today and how an Italian buyer reads it.

What arrives

A document you can read in five minutes

Not a report, and not a quotation in disguise. Ten observations, each one verifiable by opening your own website. If you want to see a real one, it is here: ten observations on a German manufacturer of agricultural machinery. It is written in Italian, like everything we deliver.

The observation

The sentence exactly as it is published today, copied without comment.

The rewrite

The same sentence as it would be written for somebody buying in Italy.

The weight

Which of the ten observations cost you contacts and which are only form, because they are not all worth the same.

What follows

What it would cost to put them right, at price-list prices and with no figure invented for the occasion.

How it works

Four steps, two days

1
The request

One email with the address of the Italian page that matters most to you. Nothing else: no forms, no obligatory phone call.

2
The confirmation

You get a reply saying what will be looked at and the amount, €39. If it does not convince you, it ends there at no cost.

3
The reading

Within 48 working hours the document arrives, as a PDF and in editable format.

4
Payment

On delivery, by bank transfer, with a proper receipt for occasional self-employment.

The rule that matters

The €39 come off the first job in full

If you commission a job within sixty days of the first reading, the €39 are taken off the total. It is not a discount and it is better than a discount: it is a deposit on money you would have spent anyway. Starting with the first reading costs nothing more than starting straight away with a product sheet.

Ask for the first reading ventoafavorecf@gmail.com · reply within one working day
Honesty

What the first reading is not

Said in advance, so that nobody is disappointed afterwards.

It is not the job

Ten observations show you the approach; they do not replace the rewriting of a website or a catalogue.

It is not a school report

The Italian pages of a company selling abroad were almost always done fast and on a small budget: that is the norm of the trade, not anybody’s fault.

It does not cover regulated documents

Labels, instructions for use, safety manuals and declarations of conformity stay outside: they are technical and regulatory matter, not commercial.

It commits you to nothing

Once the first reading is done you have a useful document even if you decide to do everything in-house. There will be no chasing.

The main language is Italian; French, German and Spanish are available on request. Back to the main page