Examples

Four finished documents, to open

Not a description of what could be done: the finished files, as they are delivered. Open them, read them, pass them to a colleague who reads Italian.

The examples are in Italian, because that is what Vento a Favore writes for companies selling in Italy. Below them, every document on the list, with its price, its lead time and what is needed to start.

Open the documents Or start with the first reading

Examples: 4
Language: Italian
Format: PDF and editable text
Companies: invented

In Italian

The documents, as delivered

Each preview opens the whole PDF in a new window.

First reading

Ten observations on the Italian pages of a German maker of agricultural machinery. The €39 document, in full.

Open the PDF

Product sheet

A French utensil for professional kitchens. Half story, half data: wall thickness, sizes, logistics, after-sales.

Open the PDF

Technical data sheet

A Bavarian hydraulic power unit. Flow curve, technical data, versions and delivery times into Italy.

Open the PDF

Company profile

A German maker of professional cosmetics looking for distributors in Italy. Figures, lead times and regulatory duties, without a single claim of efficacy.

Open the PDF

The companies are invented and the figures are plausible but made up: they show the format, not usable content.

How to read them

Finished documents, not extracts

Each file is shown exactly as it is delivered: laid out, with headings, tables and notes in place. What changes from one company to the next is the data inside, and the data is yours.

The examples are built on invented companies, on purpose. No work done for a client is published without the client’s written consent.

The format

Every document comes as a typeset PDF and as editable text: you can pick it up and update it without depending on anyone.

What each one does

Six documents, six different readers

Each document is written for the person who has to use it: a distributor, a purchasing office, a shop customer, a visitor to your stand.

Ask for a document

01
Product sheet · €140
For the distributor who asks for it in the first email. A few lines of verifiable facts at the top; below, sizes, packing data, certifications, delivery times and Incoterms, ready to copy into a price list. One A4 page, 5 days. You send the sheet or the label you have today.
02
Technical data sheet · €140
For a machine or a component, the purchasing office does not want a story: it wants values to set beside another supplier’s. Specifications, curves, versions and delivery times, in the order they are checked. 5 days. You send the current sheet and the data.
03
Company profile · €180
A buyer reads it to find out who you are before asking for a price. The adjectives give way to four things: how long you have been in business, in which plant, with which checks, and what you do that others do not. Text ready for the website, 5 days. You send the page as it stands.
04
E-commerce descriptions · €380
In a direct sale nobody is there to explain: the description is the only salesperson present. Up to fifteen products following one pattern, delivered as CSV or as text to paste. 10 days. You send the product list.
05
Trade fair package · €540
A company profile that says who you are and three sheets that say what you sell, written together in the same order and the same words, delivered on the same day. Ordered one at a time, they would cost €600 and take twenty working days; together, ten.
06
Five product sheets · €550
Five sheets on one layout, eight days instead of twenty-five. The same sheet in a second language (English, German, French or Spanish) costs €84 when ordered with the first and takes 3 days.

From here

Where to go next

One thing is left off every list: regulated documents. Instruction manuals, food labels, declarations of conformity and safety data sheets are worded as the regulation requires, and the responsibility remains the manufacturer’s.

The place to start