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Vento a Favore First reading, €39

For Italian companies that export

The same facts, written the way a foreign buyer reads them

For Italian manufacturers selling abroad, and for their export offices, Vento a Favore writes sales copy in English, German, French, Spanish, Simplified Chinese and Arabic: product sheets, technical data sheets, company profiles, websites, trade fair material. Not translation: the sentence that persuades an Italian customer and the one that persuades a buyer in Stuttgart are not the same sentence.

This page sums up the service in English. The detailed pages for this audience are on the Italian site, and the links below are marked accordingly.

Languages
6
First reading
€39, 48 hours
Chinese and Arabic
expert review included
Quotations
none: the list applies

The problem, in practice

The difference shows in a single sentence

Under ‘Translated’, the literal translation from the Italian: correct, and skipped over by the reader. Under ‘Rewritten’, the same information in the order a buyer looks for it. The companies are invented; the mistakes are typical.

Balsamic vinegar maker · product page‘Un balsamico frutto di una passione tramandata da generazioni.’
Translated

A balsamic vinegar fruit of a passion handed down from generations.

Rewritten

Aged a minimum of three years in oak, chestnut and cherry. Two ingredients, no thickeners, no caramel. Same cellar since 1931.

The same claim. The second version can be checked, and so it can be believed.

Winery · wine sheet‘Un Lambrusco secco, dal perlage fine e persistente.’
Translated

A dry Lambrusco, with a fine and persistent perlage.

Rewritten

Dry – not the sweet Lambrusco sold abroad in the 1980s. Bottle-fermented, pale rosé, high acidity. Serve chilled, with cured meats.

Abroad, the name ‘Lambrusco’ calls up the wrong idea. The text has to clear that away first.

Machinery maker · request from a foreign distributor‘Centralina oleodinamica compatta, ideale per ogni esigenza applicativa.’
Translated

Compact hydraulic power unit, ideal for every application need.

Rewritten

3 kW, 250 bar, 11.8 l/min at 160 bar. 20-litre tank, IP55. Run-tested at 250 bar; test sheet with every unit.

A purchasing office does not buy from a description. It buys from a line it can paste into its own specification.

A survey by Vento a Favore · one hundred Italian exhibitors at EIMA · sites opened on 17–18 September 2026

67

websites out of 92 cannot be used in full by a visitor arriving from abroad.

20No foreign-language version at all
47Incomplete or machine-translated English
25Complete, carefully written English

One tick, one website. The first hundred Italian companies in the fair’s exhibitor catalogue, in alphabetical order, all of them, with none skipped. Eight sites could not be judged (they would not open, were under construction or empty) and were left out of the count. Where there was doubt, the classification always went in the company’s favour: the numbers are a floor, not a ceiling. The site-by-site list is available on request.

The full survey, in Italian

Languages

English as the main language, and five more

For languages other than English the work is deliberately limited to technical and commercial documents, such as sheets, price lists and specifications, where the content is facts rather than idiom.

English

English

Every document on the list: sheets, company profiles, e-commerce descriptions, trade fair material and correspondence with buyers.

Main language
Deutsch

German

Product sheets and technical specifications, for buyers in Germany, Austria and German-speaking Switzerland.

On request
Français

French

Product sheets and technical specifications, with the terminology of standards and product regulations rendered correctly.

On request
Español

Spanish

Product sheets and technical specifications, useful for the Latin American markets as well.

On request
简体中文

Simplified Chinese

Product sheets and technical specifications for the Chinese market. The text is built here, with the structure, the argument and the figures a buyer looks for, and an expert reviewer reads and corrects it before delivery.

Expert review included
العربية

Arabic

Modern Standard Arabic, the language of written commercial material across the Gulf and North Africa. Pages are delivered in a proper right-to-left layout. The same expert review.

Expert review included

Price list

Full prices, no quotations

The same list as for every other client. Days are working days, counted from the moment the material arrives, not from the order. One round of corrections is included within thirty days. The €39 for the first reading is deducted in full from the first job commissioned within sixty days. Payment on delivery, by bank transfer, with a regular receipt for every job.

The full price list, websites included →

First reading of your foreign-language pagesthe place to startEnglish, German, French or Spanish · ten observations · 48 hours
€39
Product sheet or technical data sheetone page, typeset PDF · 5 days
€140
Five product sheetsone layout throughout · 8 days
€550
Company profilewho you are, history, method · 5 days
€180
E-commerce descriptionsup to 15 products · 10 days
€380
Company profile and three sheetsthe trade fair package · 10 days
€540
The same sheet in a second languageGerman, French or Spanish, ordered with the first · 3 days
€84
Simplified Chinese or Arabicsurcharge on the corresponding line · expert review included · five extra days · first reading €59, product sheet €210
+50%

Where to start

Ten observations on the foreign-language pages you have already published, within 48 hours. €39, deducted from the first job.

Ask for the first reading